🎁Create & Display Free Gift offers

When customers receive a free product, they feel like they are getting a good deal, and this can lead to them buying more.

What is Free Gift campaign?

A Free Gift campaign is a marketing strategy that offers customers a free product or service with the purchase of another product or service.

Apply the same strategy. First, obtain the Average Order Value, reported in the Shopify admin, under the Analytics menu in the Dashboards section. Set an aim for the spending goal and choose a suitable gift product. "Suitable" based on your strategy. Depending on your business, you can choose a product that increases brand awareness, such as a branded cap or mug. You could also choose products that don't perform well, and you simply want to deplete the inventory. Of course, you could also choose a gift that complements the order, like a hat for buying from the winter collection.

Let's sum up the use cases for the Gift offers:

• Increase brand awareness

• Increase AOV (Average Order Value)

• Increase customer satisfaction

Here's how to set up a Spending goal offer.

Similarly to the three sections of Boost Upsell, Buy X Get Y, and Volume Discount, Spending goal also has 3 ways to access to create a campaign.

• First of all, if you are a first-time user, you will see the All app section right on our Discover page.

• You can access the "Explore all app" section in the top right corner of the Discover page.

• If you have already used Spending goal, the feature will be displayed in the "My app" section.

For more details, you can refer to here.

Set the goal, choose the products eligibility and choose the free product

Then, you need to choose the "customers spends" and choose the product that your customers will consume

For the customers to easily understand, we recommend using ANY PRODUCT selection.

Then, you need to choose the Gift product before saving the first time to make sure you don't leave the offer with an empty gift slot.

Besides the self-explanatory visual options, there are the following options:

• show on desktop

• show on mobile

For even more control over the pages where the widget is displayed, you have the following options to display on:

• Homepage

• Collection page

• Product page

• Cart page

Text formatting and translations

The Gift offer has 5 different stages where the text is changed inside the widget. Be sure to customize the text to be as clear as possible in explaining the Customers how to earn the Gift (see the red callout below).

#	Field name	When is displayed
1	When the goal is at 0%	Shown when no eligible products are in the cart
2	When the goal target is between 1-99%	When the eligible products from the cart account for 1-99% percent of the gift spend goal
3	When the goal target is at 100%	When the customer becomes eligible to receive the gift
4	Reminder to claim the gift in the Cart page	When the customer is in the Cart page and has unclaimed gifts
5	Gift claimed message	When the customer Claims the gift by pressing the button from the widget.

The Gift has an eligibility property. The Gift spend goal is increased only when eligible products are added to the cart. When using custom eligibility products, remember to always mention what products are eligible for the Gift in the text formatting fields.

For example, say Spend {{ goalAmount }} in Summer collection to receive this gift!

If you don't mention "in Summer collection," the customers will not know where to spend the money to receive the advertised gift.

FAQ

1. Q: Is the Gift provided automatically to the customers after they meet the criteria? A: No! The gift needs to be manually claimed by the customers. This is to prevent abnormal behaviours due to incompatibility with any themes. When a customer clicks the Claim Gift button, the product will be added to the cart with a note "Free of charge". The product price is then discounted from the cart total.

2. Q: What happens if there are 2 gift offers, on different products eligibility (let's say one for Summer Collection and one for Winter Collection) and the customer meets both Gifts' spending goals? A: The customer can claim both gifts separately, and the discount from the total will be accounted to both Gifts.

3. Q: What happens if there are 2 gift offers from the same eligible products? A: The customer will be able to choose the Gift he wants to receive. Choosing another Gift than the one already claimed will remove the initial one from the cart.

4. Q: Is the Gift amount spent influenced by other discounts? A: Yes! The other cart discounts are applied before the Gift is calculated. For example, with a Gift at $100, if the cart subtotal drops below $100, due to other discounts, the Gift will not be provided.